Meet the ultimate foundation for your WordPress website. No matter what kind of site you want to build, Focus has you covered:

  • Optimized for speed, SEO, and ease-of-maintenance
  • A flexible and configurable design system built for perfect content presentation on every device
  • The most intelligent customization options on the planet
  • Modular Content so you can deploy email forms, calls-to-action, sales pitches, or whatever else you need—on any post or page!

Explore major Focus features below, and be sure to watch the videos to see how Focus gives you the power and control you’ve been missing!


What does “optimized for speed” really mean?

Marketers love to claim their products are “optimized for speed” or built for “performance-first,” but what does that actually mean?

I don’t want to throw a bunch of buzzwords at you. Instead, I’d just like to show you what this stuff means in the context of Focus.

Bottom line? Focus nails the technical details that make your site load faster and perform better in search engines.

This frees you up to focus on the two things most critical to your success—your content and your audience.

The Focus Design System

Your design is responsible for a heck of a lot more than simply looking good. After all, it plays a key role in some of the most important aspects of your site:

  • Performance — Is your design built for speed or fancy fluff?
  • Flexibility — Does your design have options? Can you change things easily? Are those changes adaptive?
  • Customization — Are your customizations easy to manage and maintain over time?

In the video below, Focus creator Chris Pearson takes you through the Focus Design System and also reveals the critical considerations that make all the difference on your site!

Working with a system provides benefits now and in the future. Keep costs down and reduce headaches by letting the Focus Design System work for you!

Content Presentation Styles for Maximum Flexibility

With 3 different content presentation modes and custom templates for specialty pages (like landing pages), Focus includes everything you need to dominate on the web.

And no matter which presentation mode you choose, your content will be formatted with Golden Ratio Typography for pixel-perfect readability on every device!

Check out the video below for a quick demonstration of the Focus content presentation modes.

And the best part? Focus content presentation modes are non-destructive.

This means you can choose one mode now, and if you ever change your mind in the future, you’ll be able to switch seamlessly!

With Focus, you’ve got options—your site can be whatever you need it to be.

Modular Content for Easier Site Management

What’s the most important thing on your website? It’s not your design—it’s your content! I’m talking about stuff like:

  • Posts and Pages
  • Email signup forms
  • Calls to action
  • Sales pitches
  • Personal/company bios

Unfortunately, WordPress doesn’t give you intuitive, bulletproof ways to handle anything beyond basic posts and pages.

I know how critical some of this content is to your success. You need an easy way to manage it, and beyond that, you need an easy way to deploy this content precisely where you want!

That’s where Modular Content comes into play. Watch the video below and see how Modular Content will make it easy to manage the “other stuff” that’s important to you.

If you want to win with WordPress, you need simplicity. Focus delivers.