Earlier this week, we posted the first-ever DIYthemes white-board video.
And today, I’d like to share the results of that little experiment.
The video attracted about 1,500 views, but…
We had one of our biggest traffic days EVER on DIYthemes. We also had a record level of engagement—there were more than 100 comments.
But what I found most interesting is this:
While Some People Hate Videos, Other People LOVE them
While I prefer to read content, there’s no denying the simple fact that I’m not everyone. There are some people who absolutely LOVE watching videos.
Don’t take my word for it though…
There were loads of people who left comments and sent me emails that said something along the lines of: “never even considered commenting on a blog before, but the video drew me out of the woodwork.”
And now I’d like to rehash one of the points I made in the video:
Some people are readers, other people are viewers.
There’s two types of people. One type reads, the other type views.
If you’re a business, or a blogger, there’s no reason why you should limit yourself to just one group of people.
Makes sense, too.
If you hit both groups, you’ll get more traffic, make more sales, and help out more people.
Yes, This Is A Challenge For YOU
Last week I gave a little homework, and I’m kind of digging that idea.
So this week, I’m challenging you to film your first video for your blog.
What will your video be about?
Leave us a comment and let us know.
If you need help figuring out the best way to film the video, here’s the 3-step formula for engaging videos from James Wedmore:
- Tell people what they’ll learn in the video
- Teach them the content you promised
- Ask people to take some form of action (whether its comment, share, or buy a product)
And that’s it.
But remember one thing:
Always be yourself.
Some people hop on camera, and act differently.
But for the best results, just simply act as if you’re talking to your best friend, and that’s how you can build that personal connection I talked about earlier this week.