Social media has completely changed the way we use the internet. This is obvious, but there’s another important point almost everyone seems to have missed:
Because of social media, the role of websites has changed in a very big way!
Once upon a time, websites were places where people could browse, gather information, and maybe even discover new things. Those days are over. Now?
Nobody browses websites anymore. Everybody did 10 years ago, but that was before social media feeds took over.
Now, people use social media feeds for browsing and information gathering, and they only click through to websites when they see something interesting.
This is a massive shift!
And it means the primary purpose of your website is to deliver on the specific promise that brought visitors there in the first place.
If your site fails to cater to this new reality, it’s going to die (and probably a lot sooner than you think).
Bottom line? The old rules don’t apply anymore.
The age of social media demands a change in the way our websites work because the way we receive attention has changed.
Does your website deliver what visitors want…immediately? 🤔
If your site is slow, clunky, or full of a bunch of annoying ads and pop-ups, how do you think a typical visitor is going to respond?
You know exactly what they’ll do. They’re going to run—not walk—back to their social media feed for another dopamine rush.
And they’re never coming back to your site.
It doesn’t matter how awesome or useful you think your content is. It doesn’t matter how much time you put into building your site.
The only thing that matters is you were unable to deliver for a visitor whose attention is extremely fragile!
In the age of social media, the sole purpose of your website is to capitalize on the tiny—and fragile—bit of attention you wrestle away from social media through marketing efforts and promotion.
This means you need to keep it simple.
And more importantly, this means you need to make sure your site is fast.
But there’s a problem here…
If you follow the “WordPress way” with a fancy Theme, a bunch of Plugins, a Page Builder, and the Gutenberg Editor, you’ll never have a simple website.
Your customizations will always be a mess, and attempting to do anything new with your site is guaranteed to be a frustrating hassle.
And worst of all, no matter what you do, the damn thing will still take forever to load.
(You probably already have a keen sense of how true this is.)
It doesn’t have to be this way. And in the age of social media, it can’t be this way!
If you want sales, opt-ins, leads, or even just to have someone read what you wrote…
- Your website must be blazing fast 🔥
- Your design must be clean and uncluttered 🧹
- Your environment must be simple and easy to manage ⚙️
And it’s up to you to focus on these qualities because WordPress is actively working against you in each of these areas!
Finally, for more information about how to implement the strategies mentioned here, download our free 4-step roadmap below.