Social media has completely changed the way we use the internet.
For starters, nobody browses websites anymore. Everybody did 10 years ago, but that was before social media feeds took over.
Now, people browse social media feeds instead of websites, and occasionally, we’ll click through when we see something interesting.
At that point, the only thing that matters is whether or not the website delivers on the promise that brought you there in the first place.
If your site is slow, clunky, or full of a bunch of annoying ads and pop-ups, how do you think a typical visitor is going to respond?
You know exactly what they’ll do. They’re going to run—not walk—back to their social media feed for another dopamine rush.
And they’re never coming back to your site.
It doesn’t matter how awesome or useful you think your content is. It doesn’t matter how much time you put into building your site.
The only thing that matters is that you were unable to deliver for a visitor whose attention is extremely fragile!
In the age of social media, the sole purpose of your website is to capitalize on the tiny—and fragile—bit of attention you wrestle away from social media through marketing efforts and promotion.
This means you need to keep it simple.
And more importantly, this means you need to make sure your site is fast.
But there’s a problem here…
If you follow the “WordPress way” with a fancy Theme, a bunch of Plugins, a Page Builder, and the Gutenberg Editor, you’ll never have a simple website.
Your customizations will always be a mess, and attempting to do anything new with your site is guaranteed to be a frustrating hassle.
And worst of all, no matter what you do, the damn thing will still take forever to load.
(You probably already have a keen sense of how true this is.)
It doesn’t have to be this way. And in the age of social media, it can’t be this way!
If you want sales, opt-ins, leads, or even just to have someone consume your content…
You need speed. You need clarity. You need simplicity.
And it’s up to you to focus on these qualities because WordPress works against you in each of these areas.