When Did You Last Update Your About Page?

by Derek Halpern · 22 comments

Was it “months ago?” Or worse, “years ago?”

Look… on Social Triggers, the about page is the #5 most visited page on the entire site.

NUMBER FIVE!

If you take a second to check your stats, I’m betting your about page is just as, if not more, popular.

Which means this: ignoring your about page is dumb.

And that’s why I declared today “update your about page day.” Keep reading to learn exactly what you need to do.

First…a Word of Warning

If you updated your about page months or years ago, and it converts extremely well, you likely don’t need to change anything.

However, I’m suspecting that’s not the case. If you’ve made it this far, I’m suspecting you whipped together your about page once… and forgot about it.

How do I know this?

Because that’s what I did… and I know better!

(In my defense, my about page converts well, which is why I’ve actively ignored it. Don’t fix what isn’t broke, after all).

But for those of you who don’t have an about page that works, proceed!

To keep you honest, make a commitment in public right now and tweet:

“I’m finally updating my about page because of this article – http://bit.ly/GKh27N” – Click to Tweet

And now, let’s get into the meat!

The 3 Mistakes People Make On Their About Page

Before I share the exact formula I use to write about pages, let’s first mention the common About Page Mistakes!

Mistake #1: It’s Not About You

When you sit down to write your about page, you may “think” you need to talk about yourself.

But that’s a huge mistake.

People don’t care about you. People want to know how you can help them, and whether you’re qualified to help them.

Mistake #2: It’s All About You

On the flip side, if you share too little about yourself, people won’t connect with you and your website. They may think you’re too corporate.

(Being “too corporate” is one of the main reasons why people visit sites… and leave them within a few seconds. It’s proven).

So what’s the happy medium?

You’ve got to follow what my friend Jonathan Fields calls “tactical transparency.”

What’s tactical transparency?

It’s simple. You only share things about yourself that you think your target audience or customers will connect with.

As an example, if you’re a mommy blogger, and you’re helping other mommy bloggers, talking about your kids is completely okay.

Mistake #3: No Opt-in Forms On Your About Page

As I said… your about page is likely one of the most visited pages on your site.

And if you’re focusing on your email list (remember, email marketing crushes social media marketing), you MUST put an opt-in form on that page.

In some cases, you might even want to add 2 or 3 of them.

It’s the most visited page on your site. It might as well be a business-building page!

Now You Know About The Mistakes… What’s Next?

That’s easy.

First, you can leave a comment on this blog post and let me know what mistakes you’re making.

Then, you can proceed to this article and follow the 5-step formula for creating about pages that convert.

About the Author: Derek Halpern ran marketing at DIYthemes, and is the founder of Social Triggers. To get more tips on how to be confident, sign up to his list here.

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{ 22 comments }

Sean Davis

Over the last 6 months or so, I’ve done a lot of tweaking to my about page based on quality advice. Like you, I don’t change it very much anymore.

A lot of my first time visitors what to know what the site is about and who designed it. So, that’s all I really hit on. I top all of that with a short video showing my ugly mug and an optin form.

It’s serving me well for now. I’d like to add some testimonials soon.

Danny Cruz

Hehe. Funny that I just said something similar: I’m still working on the testimonials. 🙂

Danny Cruz

Hi Derek, I actually made my about page based on your last post about it a few months ago. I’m very happy with it. The only thing that I’m missing are the recommendations and social proof quotes… Which I have, just have to post them up. THANKS…. Time to update it! You can see it here… http://floatways.com/about

Sean Davis

It seems that there is a bit of a process that we all go through, eh? 🙂

Danny Cruz

Yes! It’s a bit like a check list. But the important bit is getting what we can on. I’m pretty happy with the process so far.

Russ

Derek, You could not be more right. Most people including myself throw something up there in the about us and forget about it for years. I would bet the mainstream is to never touch it or leave it for years – not months. Thanks for letting me know I should pay attention to this – It simply is an afterthought…

Pamela

Still working on it although, with your reminders, it’s coming together… Thanks!

Michael Alexis

Howdy Derek,

I’m guilty of not using the about page to earn subscribers.

My format of “here are 23 things about me” works. Everyone that emails me connects with at least one or two of them – so easy to get the discussion going and make friends in the world of blogging.

My name is linked directly to the about page if Thesis Statement readers want to check it out :- )


Michael

The Marketing Maverick

Derek,

Always GOLD from you my friend… thank you.

Because of you I added my optin form to my page after seeing how many visitors I get to it and it CONVERTS!

I might just say YOU are the Marketing Maverick.

And instead of calling it the About Me page, my title is: Who is This Guy? :

http://marketingmaverick.com/blog/ken-hammond/

Rob @ Atlanta Real Estate

Just went and double checked mine. Not the greatest but not the worst.

Steffen

Thanks for that importend Info. Like always an eye opener. I will set up my about page more carefully now.

Naveen Kulkarni

Great information Derek,
I think you are right there about most viewed pages of the blog. Even, my about page is 5th most viewed page of my blog 🙂

I need to change my about page and your this post inspired me for sure.

Laura

I keep my About page updated regularly. I have some bits from my resume, rewritten. I’ve got links to the sites I work on, so I go in to keep them updated each time something changes. I’ve also got a photo of myself there for anyone who wants proof that I have a face.

Amelia

I knew when someone had read my about page when they emailed me, and in their email they agreed with me on something that I wrote only on the About Page.
I was pleasantly surprised.

Leslie Sansone Williams

Hey Derek,

Thanks so much for this “About” page tutorial! I revamped my immediately and added a signup form.

Appreciate your blog post very much.

Leslie

Tiyo Kamtiyono

Ups, I get all of that three mistake sit on my about page, and I did not update it for long enough time. Thanks Derek.

ulstrup

Thanks Derek, my biggest mistake is that my “about page” is way too old, cool it’s weekend with time available for updating!

jezza101

Agreed, I will nearly always go and read the about page of any blog I come across, neglecting it is clearly a missed opportunity. And yes, the page needs to tell me why I should be reading your blog, and why I should listen to what you are saying.

I always suggest it’s a good idea to think about what goes through your own head when you read and about page. Think back to this post next time you do!

Kirsten

I love all the great tips I get from you guys, but this one made me stand up and take action! I have to say, I love my new About page, and the ideas here made me think about how to tweak content on other pages as well. Thanks, I can’t wait to run analysis in about a month and see how the changes do.

TrinityAvatar

Alright, I’ll bite… my mistake(s) may be:
1) No Opt-In on About Page (gonna fix that right away)
2) Perhaps too much talk “About Me”? Hard to say… As a Life Development Coach, my entire history reflects my qualifications in Life Development. However, I sure don’t have my entire life history posted and… how much is too much?

Thanks, as always, for the tips! Now on to your next piece!

Paul B. Taubman, II

Funny thing… As I was reading this, I was agreeing whole-heatedly! I thought I should revisit my About Page. When I went to my main site, I don’t have an About page! Whoops!

Time to write one!

Be Well.
Paul.

Christine Parrott

I just updated my About page and then searched out others talking about updating theirs.

I will revisit mine again after having read your article. True, I need to state more clearly what I will write about, but, I am redefining me and my blog right now so, who knows what I will post about next.

In process,
Christine