Too Easy: Google Tag Manager and Google Analytics Experiments Boxes

by Chris Pearson · 13 comments

I’m happy to introduce two new Boxes for Thesis Professionals today: Google Tag Manager and Google Analytics Experiments.

Both Google Tag Manager and Analytics Experiments require <script> placements that were difficult to access in versions of Thesis prior to 2.3, making an otherwise simple integration somewhat complicated.

Not anymore. With Thesis 2.3+ and these new Boxes, integration has never been easier!

Google Tag Manager Box

If you’d like to use Google Tag Manager on your Thesis-powered site, go ahead and download the Google Tag Manager Box (Professional license required), and then follow these simple instructions to get it working.

Google Analytics Experiments Box

Are you a mad scientist? Do you aspire to be one?

Download the Google Analytics Experiments Box (Professional license required), and then follow these instructions to get it working and to go all “scientific method” on your website!

About the Author: Chris Pearson, Thesis creator and DIYthemes founder, is obsessed with optimizing the web and making sure every last detail receives the attention it requires. Follow DIYthemes on Twitter for the latest tips and info on building effective websites.

If you enjoyed this article, enter your email below to get free updates!



can we get detail of male and female data on google analytics? how can it be recognised that a person open our blog is male or female?

Chris Pearson

Hey Shiva, I don’t know the answer to that question. Perhaps you can contact the Google Analytics team for additional insight.


ok.thanks you for your positive response.

Gertrude Brooks

Cool,I hope this time I will get more details information from google analytics.special thanks to thesis team.keep it up

Vicky Soni

i will surely use this on my site for in-depth details of analytics.


I have placed the same link on all 2000 single posts.

I want to track which single post the link is clicked on but only if it results in a sale and return to a success page.

Google Adwords staff told me they can’t track links once they leave a domain and come back. Is this true and if not, can i use Google Tag Manager to achieve this type of tracking?


great …i think both the tools will be really helpful in checking the performance of any website….I am already using google analytics and i really like the information shared by this tool for my blog..!!

Jakob Boman

It will save me a lot of time as it often take me quite a while to implement Google tag manager probably.
Thanks for this awesome feature!


Hi Chris. Great post. I have been using google analytics for a while, but didn’t knew about Google Tag Manager. Really helpful. Thanks for sharing.

Emily Brown

Thanks for the post.
I will definitely use these two new boxes for getting more details. It will be very helpful.


Hey Chris Pearson, Can I get Age wise data in Google analytics.


I am not a professional. But I want to download the Google Analytics Experiments Box. What should I do?


I didn’t hear about Google Tag Manager, it was so helpful for me,
thanks a lot Chris, good luck.