5 Ways To Generate Leads For Webinars

by Lewis Howes · 15 comments

girl on computer

If you’re not using Webinars for lead generation, after reading this article, you’ll want to start.

When people want to attend a Webinar, they must part with their name and email, which means you gain a new lead for each webinar participant.

Do you know the best part?

People happily part with their information because webinars are high-value, hands-on training, that they can experience from the comfort of their own home. It’s really win-win. You get leads, they get training.

So, the question is, how do you promote your webinars?

1. Blogging and Guest Posting

There are two key ways you can use your blog to generate leads for your webinars:

1. First, you can write a blog post about your upcoming webinar. Even though your readers are on your list, you’ll attract new people from the social media sharing.

2. Secondly, you should invite other high profile bloggers to host a webinar with you. If they promote it, that’s great. If they don’t, you created a more compelling offer for people to sign-up.

If you want to see these two strategies in action, look no further than Laura Roeder and Ramit Sethi. Laura regularly promotes her webinars on her blog, and Ramit regularly pulls in high profile people like Tim Ferriss to encourage additional signups.

Editor’s Note – If you look at Ramit’s site, you’ll notice that he uses Thesis to power his blog :-D.

And finally, if you don’t have a blog, you can always write guest posts for other bloggers to promote your upcoming webinar. Most people will allow you to link to the registration in your byline, so yes, you can build a list, without having a blog, too.

2. Twitter

See the retweet button? How much traffic do you think it sent?

Hubspot uses a retweet button on each of their webinars, and it does them well. However, not everyone has the luxury of a Hubspot sized list.

Personally, when I promote my webinars, I send out 1-3 updates each day on Twitter, for four days leading up to webinar.  It’s not my main source of lead generation, but it does net me between 100-200 additional subscribers to my list.

Some people say that Twitter isn’t as powerful as it used to be, however, if you’re promoting your webinar and you’re trying to fill seats, would you turn down free emails? Can’t beat free :-D.

3. Affiliates and Strategic Partnerships

There are several people with large audiences who don’t run webinars because they’re uncomfortable with them. You can reach out to one of these people and hold a webinar with them. Then, at the end, you pitch a product and split the profits.

While this sounds like your typical affiliate / JV deal, it’s not. When you run a webinar for someone else, you bring the content and the product, and they bring the people.

Yes, you help someone else make money, but for each person they refer to the webinar, you gain a new subscriber for your email list. Pretty cool, right?

4. Facebook Events and Ads

When you run webinars, taking advantage of the Facebook events feature is a great way to get additional sign-ups. Remember, webinars are a live event, so using the event feature makes complete sense.

Additionally, another great way to get NEW people on your webinars is with Facebook ads. I’ve done this several times, and it usually works out to a dollar a lead. And, if you’re promoting an offer that sells, you often make your money back and keep the leads for free.

5. LinkedIn Groups and Events

LinkedIn is by far my favorite place to generate leads. If you own your own group, you can send messages to that group once a week to promote your webinar. The larger the group, the more people are likely to opt in for your webinars (especially if the topic is relevant to the group).

You can also create an event on LinkedIn, and promote that event—your webinar—to the group. This is a great strategy because it keeps everything within Linkedin, and helps increase conversion rates.

The Bottom Line

Webinars are, no doubt, powerful for lead generation. Do you use webinars? What are some of your strategies? How do you get new people to sign-up?

About the author: Lewis Howes is the author of two books on LinkedIn and the creator of Linked Influence. He’s also considered one of the “go-to” experts on webinar marketing. Download his free 35-page ebook on Webinar Marketing here.

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Katherine Salt

Thanks for the tip Lewes, perfectly timed as I am running my first webinar soon. I’ve had a few sign ups from Facebook ads but most have come from my Facebook page.

If you don’t have a group in LinkedIn are there other ways to promote the webinar, I don’t have much faith in their adverts as they are a bit inconspicuous.



Lewis Howes

Hi Katherine,

If you don’t own your own group then you can join other groups and create a discussion in them about it (as long as it’s a free webinar and is geared towards the niche of the group).

LinkedIn ads work also and they have just launched their new ad platform so I suggest testing that out as well.

Lou Santini

Could you tell me the best webinar software to use? I want to do webinars, but don’t quite know how to use the correct software, or how to sync with my computer. Do you use power point to create a webinar?

I would love someone’s advice on how this all works.


Derek Halpern

Personally, I use GoToWebinar, for webinar hosting, Keynote, for slide creation, and Screenflow for recording the webinars.

However if you’re on a PC, you can still use GoToWebinar, then you can use Powerpoint, and Camtasia.

Lewis Howes

I second what Derek says. Right now nothing is better GoToWebinar, and I use Keynote to present with ScreenFlow to record as right now recordings for goto aren’t available with Mac (just PC at the moment)

Thomas Bodetti

Nice post, webinars are all the rage, but a note of caution should also be used, in these presentations, some un named scoundrels, are using the webinar setting to create deception with the intent to separate the honest web viewer from their money, it should be noted that the FTC has recently put in place several guides that could effectively regulate this activity. Notable when someone comes in and promotes the product or endorses the product, so a word to the wise know what you are required to do because not knowing could really get you in some hot legal water.

Derek Halpern

What FTC guides? Do you have more information on that?

wilson usman

When Lew talks about lead generation people should listen, he’s the man.

I am not doing any sort of lead generation yet but I’ll be sure to bookmark this for later use.

Man, I spent a lot of time on Ramit site and I’ve noticed that too. Sneaky, but he’s always helpful.

Derek Halpern

I don’t think he’s being sneaky… He’s just doing what works.

Danny @ Firepole Marketing

Thanks, the timing is great for us too – we’re going to be doing a webinar in March at Firepole Marketing. We’re bookmarking this post to refer to as we lead up to it!

Jennifer Fontaine

Are you still seeing success from Facebook ads? I used them with clients from across several industries for a long time, but have seen a huge drop off in their effectiveness in the past 6 months. Have you seen a decline with yours?

BTW – I LOVE using the thesis theme. Thanks for a great product and the continued great information in your blog.

Vivek Parmar

great post, webinars a great, now my days start with listening podcasts (recorded or live). Twitter, linkedin and facebook are the great way to promote your webinar did not know about hubspot, will have to google about it and learn more about hubspot.
thanks for sharing a cool post

Gregg Murray

Helpful as always! Another great topic. Thank you.


We are installing the theme right now; changed from Genesis to Thesis, how about that? Interesting article….thanks!!


Good suggestions on webinar promotion. Simple yet effective. I know GoToWebinar is the standard, but was wondering if anyone has any experience using AnyMeeting to conduct webinars?