If you want to run a profitable website, understanding how to interpret and use web analytics is vital to your success. You can find out what you’re doing right, and duplicate it. You can also find out what you’re doing wrong and avoid it.
The problem is, getting started with web analytics, and more specifically, Google Analytics, is a cumbersome task. And trust me, I know. Right now I’m working to implement advanced analytics tracking into the DIYthemes.com website.
While doing research, I stumbled on three fantastic resources that will help you understand and use web analytics. So, I figured, why not share them?
“Analytics is vitally important, and no one explains it more elegantly, more simply, or more powerfully than Avinash Kaushik.” – Seth Godin
If you haven’t read Avinash Kaushik’s blog, Occam’s Razor, you should. During my research, his blog has been, by far, one of the best resources for web analytics tips.
More specifically, here are two articles I found extremely helpful:
Also, if you’re interested in learning about web analytics, Avinash literally wrote the book on the subject. Find it here on Amazon (affiliate link).
If you use Google Analytics like we do here, you’ll need more specific information on how to use Google Analytics to drive results. That’s where Brian Clifton’s blog, Measuring Success, comes in. Here are a couple awesome articles from his site:
- How to Track Social Media with Google Analytics
- How to Choose Between Advanced Segments and Filters in Google Analytics
If you’re interested, Brian Clifton wrote the book on Google Analytics. Find it here on Amazon (affiliate link).
If you’re anything like me, you probably have limited knowledge of Google Analytics—meaning, you know how to check keywords, referring traffic, and top content. If you’re looking to become a Google Analytics power user, VKI studios created a great quick-start guide.
Have You Experimented with Web Analytics?
If so, let’s hear about your experience in the comments.