Comments on: What’s More Important? Tactics or Strategy?

By: Tinh

Tinh — Fri, 03 Aug 2012 06:17:54 +0000

Strategy is long term while tactics is short term. I love strategy!

By: Christopher Jan Benitez

Christopher Jan Benitez — Sat, 28 Jul 2012 01:30:30 +0000

Simple but straight to the point. Haven’t read 99% of my e-mail subscriptions from copywriting and SEO sites because I’m busy implementing my blog strategy into practice. Back then, emptying out the unread messages in my inbox bombards me with 1,001 tactics to apply on my strategy that I end up doing nothing at all.

I guess just pick a couple tactics that you think will work, lay out a strategy, test it out a couple of months, and if you have time, compile other tactics that you could try out on your next strategy.

By: Elle

Elle — Wed, 25 Jul 2012 20:16:32 +0000

Hah. I just had one of thos Oh S**t moments here myself. Thanks for pointing out that I’m lost…now to figure out which way to go…

By: Scpi

Scpi — Wed, 25 Jul 2012 12:53:51 +0000

Well I think that both are needed and useful for different purpose.
Strategy is the core, but tactics are useful for selling for example.
I don’t see why we should oppose them, when they are complementary.
The problem is not the use of tactics, but the lack of strategy

By: Philos Mudis

Philos Mudis — Wed, 25 Jul 2012 07:51:26 +0000

Let me see…tactic or strategy? They both have two Ts and one A.

On a serious note, I guess both are essential. One therefore has to use standards of reasonableness to strike the right balance simply because what works for blogger A may not necessarily work for blogger B.

Strategy takes the upper hand in most cases though, right?

By: Andrew Stark

Andrew Stark — Wed, 25 Jul 2012 07:30:06 +0000

Brilliant, Brilliant, Brilliant.

I’m just creating my own list building product, and this post is the exact essence of what I’m teaching. Don’t go chasing the money and doing all the things that the crappy IM guru’s are selling.

These have been designed to keep you in the dark about strategy, the longer you don’t have one, the more you’ll spend on products about tactics. It’s such a vicious circle that needs to be broken, so hopefully this post will save people time and money.

Only move onto tactics once you know what to achieve, and why you’re doing it.

Andrew

By: satish

satish — Wed, 25 Jul 2012 04:34:51 +0000

Awesome post…got to try and focus on long term strategy and also staying in check with the latest tactics at disposal now and then.

By: azwan

azwan — Wed, 25 Jul 2012 01:57:13 +0000

I really enjoyed with this article. i’ll try to focus on the long term strategy. thanks

By: JC Feeley

JC Feeley — Wed, 25 Jul 2012 00:57:12 +0000

Hi Megan….you’re music to my ears! Like you, I see strategies as a framework or blueprint that should provide the road-map in decision making. Tactics can come and go based on testing and how they deliver against the strategy (s)….in other words we have many options available to us…some good, some not so good….if the tactic “appears” to be on strategy, the results of the tactic(s) will either pay-off and deliver against the strategy or it will not. Fortunately, if you’re watching #1, KPIs/objectives you won’t have to wait long to see the results.
Respective to quantifying…and I quantify everything….I would switch item 2(growth trajectory) & 3(target opportunity)…I find if you quantify you’re opportunity/target first this will provide a “jump off” point to define your growth trajectory…it will also validate/invalidate the revenue/expense impact….once you understand this, you are in a good position to use this information to establish meaningful KPIs. Great Article!

By: Sarah Lawrence Hinson

Sarah Lawrence Hinson — Tue, 24 Jul 2012 22:01:28 +0000

Hi Megan,

Thanks for the thought-provoking article.

I like the simple math that you provide…at this stage I’m pretty clear about who my ideal client is because they are starting to be attracted…but hadn’t thought about how much an individual client would be worth, very useful.

Was concerned about becoming overwhelmed, since I’m offering online sessions as well as writing…so creating online courses that clients can work through and come back to me when they are ready. Tactic number 1.

To me the strategy is an umbrella intention…in my case, how to be of service.

The ‘tools’ of service then make themselves apparent via intuitive forces – yet us spiritual types also need a good business container to get the work ‘out there’. That’s where wordpress and Thesis come in!

As somebody who is blogging and providing services too I’ve become aware that some of my initial tactics took a long time to achieve and didn’t help me much (if at all).

The last couple of weeks I’ve cleared my email boxes, unsubscribed from a bunch of stuff I ‘thought’ might be useful but wasn’t, found places to put things so I actually do stuff with them (or throw them away) and I’ve started using Zoho as a CRM. Wow this helping. Clearing the clutter has cleared my vision too…guess that’s another tactic?

Like how you’ve written this article – very clear, thank you.

Sarah
A Mom On A Spiritual Journey!