The Ultimate Guide to LinkedIn Marketing

by Derek Halpern · 26 comments

Linkedin Marketing

For years I’ve mainly ignored LinkedIn…

…and boy do I regret it.

LinkedIn is exploding with popularity, and with LinkedIn Today, it can send loads of high quality traffic and customers.

Question is where do you get started?

This guide is the answer.

Getting Started with LinkedIn Marketing

When you’re looking at a new tool like LinkedIn for marketing needs, I’m sure you’re skeptical.

And for good reason.

You already have enough on your plate, but now you can test the waters and see if LinkedIn will work for you:

  1. How to Weave Linkedin Into Your Marketing Mix
  2. 5 Tips for Getting More from LinkedIn
  3. LinkedIn’s Little Secret: It’s a great Lead Generation Tool

Creating a LinkedIn Profile that Works

Square one. Before you start using LinkedIn, you need to create a LinkedIn profile that works, and the following four tutorials should get you started:

  1. 10 Tips for your LinkedIn Profile
  2. How to Add Video to Your LinkedIn Profile
  3. Now Even More Ways to Customize Your LinkedIn Profile
  4. 4 Minutes to Optimize a LinkedIn profile for SEO

General Advice for Using LinkedIn for Business

LinkedIn is the social network for business professionals, so it makes sense that you’d use it for business, right?


The following 6 tutorials are great ways to “get your feet wet” with LinkedIn for Business.

  1. 10 Ways to Use LinkedIn (from Guy Kawasaki)
  2. Top 10 LinkedIn Business Marketing Tips
  3. 33 Ways to Use LinkedIn for Business
  4. 8 Killer LinkedIn Marketing Tips for the Newbie
  5. 5 Tips for Individuals Helping Companies Get More Out of LinkedIn
  6. How to Create a Profitable Business Using LinkedIn

Getting Started with LinkedIn Groups for Marketing

LinkedIn Groups are powerful. You can participate in groups that interest you, or better yet, you can create and grow your own LinkedIn group.

Yes, creating and maintaining a LinkedIn group is work, but as you’ll see in the following four tutorials, it can be totally worth it.

  1. The Top 10 Reasons to Start a LinkedIn Group
  2. 8 Tips for Managing a LinkedIn Group
  3. 5 Tips for Creating, Promoting, and Managing LinkedIn Groups
  4. How to Successfully Manage a LinkedIn Group

LinkedIn Marketing for Small Business

Here’s the rub:

Right now small businesses around the world are flocking to LinkedIn. So, before you get started on using LinkedIn for Small Business, read this article first:

Then, when you’re ready, here’s how you can start really taking your LinkedIn profile to the next level:

  1. 6 Powerful Linkedin Marketing Tips for Small Business
  2. How Small Businesses Can Make the Most of LinkedIn
  3. 10 Ways Small Businesses Can Use LinkedIn

LinkedIn Marketing Tips for Real Estate Agents

If you’re a real estate agent, these three LinkedIn articles are perfect for you:

  1. 3 Lesser Known Ways to Use LinkedIn for Real Estate
  2. The Beginner’s Guide to LinkedIn Marketing for Real Estate
  3. How to Use LinkedIn to Generate Real Estate Business

LinkedIn for Personal Branding

Here’s the deal:

Companies now look for LinkedIn profiles before they hire employees. So, if you’re not running your own business, you can streamline your LinkedIn profile around the personal brand you want companies to see.

And that’s where these articles come into play:

  1. How to Build Your Personal Brand on LinkedIn
  2. 5 LinkedIn tips for Effective Personal Branding
  3. Personal Branding Tips for LinkedIn

What Say You?

We want this guide to be a living resource. So, if you know of any other great LinkedIn articles, or some ideas for other sections, please leave a comment and let us know what you’d like to see added to this list!

About the Author: Derek Halpern ran marketing at DIYthemes, and is the founder of Social Triggers. To get more tips on how to be confident, sign up to his list here.

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Lewis Howes

Great LinkedIn resource, and thanks for putting it all on one page Derek!

Derek Halpern

You know it!

Adrian Bold

Nice collection of resources and tips for LinkedIn, Derek. Thanks.

One mistake I see often is heavy Twitter users who have connected their Twitter account to LinkedIn but haven’t updated their settings. Easy fix:

Derek Halpern

Yea, I dislike that, too. Not sure why people subscribe on Twitter, and then want to see the same stuff on LinkedIn. The same goes for Facebook. Countless people just show the same thing as the Twitter feed, and I just don’t think that works best.

Dr Charles Parker

Totally with you on this one guys – done it, wish I didn’t!

Adrian Bold

I’m sure lots of people are doing it and just don’t realise. I try to educate where I can but have ‘disconnected’ users in LinkedIn who do it constantly.

Edie Williams

I found that it was just too much – Facebook, MySpace, Yelp, Linked In, YouTube, Twitter… it was using too much of my time, suggesting, adding, accepting, deleting, posting…

I had no time to do actual “work”…. in face, I just deleted my Linked in account today because I did not see any value in it. At all. Facebook seems to be the dominant Social Network now. I am involved with Yelp, only because of the Monocle feature… and it lists my business. I think. It just seems like there are too many social networks about, and not enough work getting done anymore.

I don’t know.

Does anyone else share my insights? Or am I missing something? I just can’t seem to figure out what the huge fad is…

Derek Halpern

It’s a tool, that’s for sure. You don’t NEED to use it, but it can be the solution for people who aren’t succeeding with other tools. I’m currently developing my own little LinkedIn plan myself.

Neil @ Looking Towards Home

I use LinkedIn simply as a place to put my resume, show my strengths, skills and achievement and as a place where real people can contact me and I can contact them. I use LinkedIn to find people who can perform a service and would like others to find me if they ever wanted some scientific/ medical writing or biomedical editing.

I have recently been more involved in the Groups to mingle with like-minded people.

I’ve not found it to be much of a marketing tool beyond that, but you do it right, put the right information and give sensible updates concerning your skills then other people, interested in your service, will find you.

Annie Sisk

This goes up there with the Copyblogger “Facebook Marketing” post from several days back as two bookmark-worthy pages in the Great Digital Book of Social Media Marketing. Well done, Derek! Great to have this in advance of Thursday’s seminar, too – which I’m very much looking forward to.

Derek Halpern

Yea, these bookmark posts are very resourceful. I did one about 1.5 years ago, and have since moved it to Social Triggers. You can find it here:

Gabrielle Jeans

LinkedIn in my opinion is important. It has a great Google ranking. If you are on LinkedIn and clients want to research how valuable you are, they would most likely type in your name to Google. LinkedIn usually is the first 3 search results you would see. If you build a credible profile on LinkedIn, it becomes an automatic good word of mouth for you or your business.

Rob @ Atlanta Real Estate

Sweet mother of all collection posts.

Jo Shaer

Hallelujah! What a great LinkedIn resource. Thank you!

Leon Noone

G’Day Derek.
As I think you know, I’m new to LinkedIn. Many thanks for this, as they say, “veritable cornucopia” of valuable information



Dr Charles Parker

Thanks so much for this outstanding set of recommendations for LinkedIn with so many ways to connect to my colleagues in the ethers. Simply outstanding!
CorePsych Blog


Holy crap was this helpful. These are going to take forever to sift through, but well worth it! I had started a linkedin profile as a part of a requirement in a senior capstone/career prep course in college and had never though of using it to leverage my budding personal training business. Well, now I have lots of work to do so thanks again for bringing all of these links together!

Vidya Sury, Freelance Writer and Professional Blogger

What a wonderful post. I did something similar to this for a client some time back (copyrighted to them, of course).

But, oh, those social networking sites out there are such time-thieves, unless we see real value from them. I hate to admit it, but there are days when I have gone online to check something and horrified myself by getting stuck with Facebook! 🙂 After all, there are only 24 hours a day. Grrr!

Terrific post, as usual, Derek. I really enjoy the way you write – short, crisp and actionable tips. Thank you.

Jupiter Jim

I just went to my first Networking meeting for local business owners. They had a presentation on the importance of LinkedIn and now I see this post. Guess it’s time I got onboard, huh?
Thanks for all this great information! Can’t wait to get started on it real soon!
Jupiter Jim

Neil @ Looking Towards Home

If you have a service you provide but you’re not on LinkedIn….. I’d think twice about using you…. :-/

Jupiter Jim

Well, now I’m definitely offering a service and I’m definitely on LinkedIn !

Indrashish Ghosh

Wow! Super helpful! Even I have been ignoring Linked In for a while now, but I guess that is going to change now.
You just got yourself a loyal follower and a repeat visitor!

Billy Delaney

Came here from
Glad that I did.
Good resources thanks for this stuff about LinkedIn.


I will definitely learn about it – Thank you for great LinkedID advice.

Ian Brodie

Hi Derek,

Linkedin is particularly prevalent in the professional community – lawyers, accountants, consultants, architects and the like.

Professionals have always won most of their business through networking. Since they deliver intangible services, you can only tell if their “product” is good by getting to know them, their capabilities, whether you like and trust them etc.

Linkedin has brought that sort of networking online.

What I’ve rarely seen mentioned in discussions on Linkedin is the main way professionals “in the know” actually use it to win business.

They don’t drive traffic to their website with it, or get email signups, or expect a call from having a great profile. They use it to search for people they’d like to meet, find a common connection, then ask that common connection to introduce them (preferably over the phone or face to face).

I talk about this alongside other strategies in my article on “10 Linkedin Tips for Professionals” here”



Adarsh Thampy

Awesome resource list. I have already created a group, but I find it difficult to promote it. Will look at the articles and implement them.

Thanks Derek