Comments on: What’s better? A Fancy HTML Email or a Simple Text-Based Email? (Survey Results)

By: Jennifer Bulman

Jennifer Bulman — Thu, 12 Jan 2012 03:21:20 +0000

I like the plain look. I am less likely to link out to the entire content if you have links. If the entire content is in the email, but the email takes only a couple of minutes to read, I will. My favourite style is the Yahoo Groups style of newsletter where the links are at the top and I pick what I want to see, and click down to the entire post – can that be translated into a single plain email with a TOC (sounds easy, but I know that some bulk email apps do not allow these internal llinks).
Jennifer

By: Natasha

Natasha — Tue, 10 Jan 2012 04:31:03 +0000

on the subject of subscriptions; I’ve been using subscribe2 only to find out that it isn’t sending updates to my subscribers. Any advice on which subscription service to use with the latest thesis? Thank you! Thank you! P.S . I found your article insightful 🙂

By: Oliver WebMatros

Oliver WebMatros — Sun, 08 Jan 2012 10:30:42 +0000

From my experience, the right choice of format depends on the content. A photographer, a cook, a designer, an apparel company, etc – all need to have images and a stylish email layout to suit their brand.

On the other hand, people who sells knowledgebased products, can use text based email with good success.

By: Chirag

Chirag — Fri, 06 Jan 2012 12:48:11 +0000

Simple is better I feel 🙂

By: Varghese Pallathu

Varghese Pallathu — Fri, 06 Jan 2012 09:21:07 +0000

I’m one of the guys who suggested you a while back that the newsletter format does not look good. I did not mean I prefer Text format with that reason. My intention was to say the layout and graphics in the original newsletter were distracting enough for me to loose interest to read article. It is like a new unopened bag of chips fallen into dirt. I know I can still eat the chips, but it is not that satisfying after seeing the dirt on the cover. I prefer html newsletter.

By: Lee Buck Miller

Lee Buck Miller — Fri, 06 Jan 2012 04:40:04 +0000

I was so very tired when I found that it took so much energy to click to leave a comment. I think that I will be too tired to read any more emails.

I do enjoy clicking to read articles though because I know that after reading the article I am at the end where I can then make a comment, it’s like getting two actions for one click. It’s a huge energy saver and aren’t we supposed to be saving energy?

By: Diane Capri

Diane Capri — Thu, 05 Jan 2012 23:07:05 +0000

I don’t like text e-mails. Too boring. Sorry.

By: djbaxter

djbaxter — Thu, 05 Jan 2012 18:17:16 +0000

Why not give people a choice? The increasing trend toward deciding what’s best for people or making unilateral decisions abiout what they want disturbs me.

Want to know what I want (as opposed to what other people want)? Ask ME.

By: Ro

Ro — Thu, 05 Jan 2012 05:02:13 +0000

Heck…I don’t believe I actually read the WHOLE THING! I rarely ever do that. But I was waiting for the hook and there wasn’t one. Congrats! You’ve turned an “Okay, I’ll just look for the important bits” into an “Okay, let’s see what he’s got to say” Truly Amazing.

By: Mimi P-F

Mimi P-F — Thu, 05 Jan 2012 02:58:40 +0000

I liked the simplicity of the text but also that it was in a big font and had the accent fonts in color to break it up. I did like reading it through in the email but I might also click through. My only suggestion would be to have a hyperlink to click through on the last line where you suggested we leave a comment. Also, I’ve been told not to make the lines on my emails wider than 50 characters but I see you’re letting them go much wider. Have you done any testing on comparing line lengths?