How to Find Your Most Valuable Pages (and What to Do With Them)

by Derek Halpern · 22 comments

No matter what type of website you run, you’ll find that most of your traffic hits very few of your pages.

And if you don’t optimize those pages for conversions and sales, you’ll absolutely regret it.

Now I’ll show you how to find the most valuable pages, and what to do with them.

How Do You Find Your Valuable Pages?

Google Analytics Content

Fire up your Google Analytics account, and click on the Content tab (it’s on the left sidebar). Once you click, you’ll see more information about the content on your site, but before you get to the good stuff, you must do this first:

Scroll down towards the bottom of the page where you see “Top Content” and click the link that says “View Full Report.”

Google Analytics Full Content Report

And bam. You’re able to see what pages are getting the most traffic. (You’ll see a more detailed page listing all your top pages, and you can change it from listing 10, 25, 50, and more at the bottom right of the page).

What Makes Those Pages Valuable?

Quite simply, they’re the pages that get the most traffic, and if you optimize those pages to convert, you can potentially wring massive results out of them.

For example, two of the most popular pages on DIYthemes are the WordPress SEO series and Nonverbal Website Intelligence Ebook.

If you look at those pages, you’ll notice they look different than the rest of the blog. We optimized them to convert visitors into newsletter subscribers, and it has worked extremely well.

But they didn’t always look that way…

Originally, they were regular blog posts, or regular WordPress pages that we changed after the fact to increase the conversion rates.

Question is what else can you do?

It doesn’t make sense to turn all of your popular articles into landing pages, like we did with those two pages. So keep reading.

How to Optimize Popular Pages for More Results

Before you begin optimizing, you must first decide the main goal of each of your pages. Once you know that, you can begin working.

Option 1: Add New Content Into Your Old Article to Promote Products and Services

Let’s say you have a page that receives a ton of traffic. You can simply add another piece of content into the article that ties that article into one of your services or products.

Option 2: Improve Internal Linking (focus on adding links towards the beginning of the post)

Before you begin adding a bunch of links, here’s a word of warning: you can overdo it, so don’t.

Instead, simply add one or two links (if they don’t exist) towards the beginning of the post to new or related content. If you have to rewrite your intro to make it work, it’s worth it (you’ll get more pageviews, and potentially better seo).

Option 3: Create and Giveaway a Special Bonus Download in Exchange for an Email Address

The headline speaks for itself. If you have a page that gets thousands of views a month, it might be worth it to create a special download for that page so you can convert traffic into loyal subscribers.

Option 4: Turn the Page Into a Landing Page

This is a little more intensive, and to do that, you’ll have to mess with code. But as you might expect, if you use Thesis, we have a tutorial for that: how to create landing pages with Thesis.

Option 5: If it’s converting well already, do nothing except…

…Find more ways to send more traffic to that page.

For example, here on DIYthemes we linked to the WordPress SEO tutorial in our navigation bar. And on Social Triggers, I link to my list building and online sales tutorials in my sidebar.

The reason why I channel traffic to those pages is simple: they convert visitors into subscribers extremely well. If we ignored them, the growth of the blogs would not be nearly as fast as it has been.

Have you used similar strategies? Let us know in the comments.

About the Author: Derek Halpern ran marketing at DIYthemes, and is the founder of Social Triggers. To get more tips on how to be confident, sign up to his list here.

If you enjoyed this article, enter your email below to get free updates!

{ 22 comments }

Sherwin Ramnarine

Hmmm no I have not used these strategies as yet…but now you’ve given me some great ideas. Thanks Derek =)

steven

I was just doing this yesterday to my site before the post came out lol but good article.

Joel Libava

Derek,

Thanks a Lot! You rock.

The Franchise KingĀ®

Derek Halpern

No problem Joel. This is the good stuff, for sure :-D

Todd

That is some juicy stuff. Thank you for sharing this, Derek. Another reason that I love DIYthemes.

Derek Halpern

Glad you’re happy Todd!

Jean-Luc

Simple and wise, as usual, thanx

Rob @ Atlanta Real Estate

Good stuff and nice new pic.

Jamillah (MsJ) Warner

Just a big fat THANK YOU! Appreciate this one a lot :-)

Danny Cruz

Wow Derek, this has been one of the best columns so far. Really like this one as I’ve been considering what to do with some of my most visited pages. Cheers, Danny

Grant

Derek,
I would find it useful, if when you are giving a coding tip (eg. above -” how to create landing pages with Thesis”), if you showed a “finished page” of what it will look like. A before and after, where it applies, would be great as well.
For example: This is what a page looks like and here is what it looks like after applying the new improved coding tip.
Thanks,
Grant

William Warren

You give great advise that makes clear a marketing plan. Focus on your email list and your subscribers will do the work. I am thinking it is just as important to get your subscribers to comment in such a way that they leave a trail of keywords where ever they write. This in turn will increase ranking.

A great example of this is bedbugger dot com. To relate the subject, any person writing has to use the words bedbugs in their posts whether they are asking for advise or giving it. Great bonus optimization going on here.

Borrowing from your example six minute video above” The Three Step Formula for Getting More Traffic “; you suggest that your subscribers will build your page for you. Now, apply that to this page look at the results. There is only one post the mentions landing page or even comes close to using a keyword related to the page topic. No one seems to reciprocate the favor of your efforts to divulge your insights. All but one post basically thanks you for your effort; but, your web site seems to benefit little for this unless you where optimizing for ‘thanks’.

Notice how I wrote around the keyword term ‘optimize’ as this seems to be the pages keyword target.

The trick is how do we get the traffic to respond using keywords in their comment so that it will boost the ranking. I am flat on ideas on how to create such a return for this page with your chosen topic in the manner it was presented. I would write about another topic that would return a better favor before I attempt to give so kindly.

Obviously, this article was for the benefit of your followers to help them optimize their web site. Thanks, very much. I appreciate that.

The question is, “How do you get your followers to write the keywords of the page in their comment?” I would like to hear what you have to reveal on this topic I present.

D. Brent Miller

Which plugin are you using to get the GA Dashboard within the WordPress dashboard?

Jeremy Reeves

Great post… I learned a few different tweaks I can/will make to my most viewed posts and pages.

The only thing I don’t agree with is “only sending more traffic if conversions are already good” which you sent at the end. That’s a mistake WAY too many people make.

Sure conversions may be good, but why not continue testing to make them GREAT? :)

Brankica

I wrote a post on the similar subject recently for Search Engine Journal basically explaining how to maximize ROI on pages that receive a lot of traffic but the traffic they receive is not through the exact targeted keyword. It would go along the links of the link adding you mention, where you would add links to pages that are more appropriate to the words that are bringing you traffic and are at the same time related to the original post. I do this type of maintenance on several sites and it brings great results.

I love the other suggestions as well, have to give it a go :)

Shanthi

I’m not able to find the “support” link of “faq” pages So I’m forced to ask my presales question in your blog. Hope it is ok

Suppose I buy a developer edition and then 1 client edition.

Once I install the client edition to my client’s server where do I do the configurations specific to my client etc ? Does my client edition comes with the SAME control panel options etc of the “personal option”. ? i.e is that totally self reliant stand alone install or is it connected to my developer edition in some way?

Also another question. Instead of buying a developer license is it ok I buy 1 personal option for each of my new clients ? Would that be ok ? What is the specific advantage of me buying your developer license and 1 client license for each client vs just straighaway buying 1 personal option per client ? (i.e apart from the US$37 saving I make :)

Thanks

Shanthi

Ristoranti Alghero

Hi Derek
Very good startegies!!
Thanks.

Michael Aulia @CravingTech.com

That’s something different.. I only put an extra lame AdSense ad to the articles that I’ve got the most visits from.. I should have thought of other things such as adding that internal link as you suggested :)

prohayat

that is a great tutorial, never thought of doing something more for the most visited pages before. thanks.

John Hill

Thats great! But if u change your top page too much, google may give it a lower rank

Jack

Good stuff Derek. I was one of the people that used to not go back to my pages to see which were the most important. Just one suggestion I didn’t see here is adding video. Keeping people longer on a web page helps improve rankings as well. The reverse is also true for pages that the least popular. Those pages need some love as well. I prefer to use statcounter to identify the least popular pages. Any tips for doing this using diythemes?

Video Ranker

yep, email marketing will outpace and out-trump social media marketing every day all day any day