Bob Bly just sent an email talking about this. He said you should know your unsubscribe rates so whenever you send email, you’ll know you’re sending too much (to your own list) by how many people unsubscribe.

Hey Gary,

My experience with the Newsletter plugin was pretty bad (if we’re talking about the same one…I think it was developed by a German?) Oh…and Aweber does *way* more than any plugin you’ll buy!
If you don’t want to spend money upfront, sign up for MailChimp, which has a freemium pricing structure. They don’t actually offer an autoresponder for their free service, but at least you’ll be able to begin to develop your list, and once you’re ready to spend money, you can upgrade…

I totally agree, no matter what business you’re in, you need leads,
and it only becomes “Snake Oily” when there is no value being provided.

You should write an article titled “The Direct Mail Marketing “Myth” Debunked”. And talk about the value people’s physical address still holds.

I’m involved in a project where emails are pretty much useless, we need the prospect’s addresses, and although the conversion rate might not be as high as with email, the quality of leads is much better.

Off topic a bit, I see there’a a wordpress autoresponser plugin – does anyone have experience with this? It seems to do everything Aweber does – but without the cost!
The one I’m referring to is called WP Autoresponder And Newsletter Plugin. (I’m not affiliated with this product in any way)

Cheers,
Gary Hughes.

But that leaves me thinking… In order to build a relationship with your list, its best to get their first name & email!!
Derek why dont you collect first names??

I do really appreciate the useful info you put out in your emails.

This one just reminded me that my website IS about marketing a product, my ideas and eventually seminars.

You’re inspiring me to get that document written that will hook subscribers (which I’m already doing with sign up forms in I think the right places).

Keep the good stuff coming.