What’s Stopping You From Creating Insanely Great Resource Pages?

by Derek Halpern · 37 comments

What's Holding You Back? Get Fired Up

Over the last 6 months, I’ve told people about the power of resource pages, and yet, when I browse blogs on the internet, almost no one is using them.

What’s stopping you?

There’s probably two reasons:

1. You’re lazy, and don’t believe you must create them right now (if you did, you would have)

Or…

2. I didn’t fully explain how to create resource pages, step-by-step.

Either way, after today, you’ll know exactly how to create them, and you’ll see why you need to create a resource page TODAY.

What Are Resource Pages?

Just for clarification purposes…

A resource page is a hand-selected group of articles around a specific topic.

It’s not a category page, as a category page shows all of your articles. A resource page is a HAND-SELECTED group of articles around a specific topic.

As an example, look no further than my increase online sales page on Social Triggers or WordPress SEO page on DIYthemes.

In each instance, I’ve hand-selected the best articles I’ve written around those specific topics.

You’ll also notice two other things:

First, you’ll see that I created a landing page.

Second, you’ll that I include both a persuasive headline and introductory content before throwing people into my article list.

Now the question is…

Why Are Resource Pages So Awesome?

The answer is simple…

Resource pages rock because they:

  • 1. Help you rank higher in search engines for specific keyphrases
  • 2. Improve the usability of your site, and finally
  • 3. Convert random visitors into loyal subscribers remarkably well

How do they do all of these things?

First, it helps you rank higher because you’re creating, as I said, a high-value page with links to your BEST content. This page SHOULD rank in search engines. It can also garner links organically from other bloggers (I know I mine do)

Second, it’s great for usability because you now have a page to direct people to. You can do that in your navigation, like we do here at DIYthemes, or even link to the pages from within your articles. All-in-all, this is fantastic for usability because it’s a much more usable page than a category (hand selected high quality articles, after all)

And finally, it’s great for conversions because you’re including an opt-in form in an aggressive mannner. Aggressive email signup forms tend to convert better than non-aggressive email signup forms.

Question is…

What’s the Simple Step-By-Step Formula For Creating Resource Pages?

I’ve touched on this slightly, but now I’m going to show you exactly what you should do.

Step 1: Figure out what you want your resource page to be all about. In general, you should target a keyphrase that you’d like to rank for (if it’s highly competitive, don’t worry. This is a long-term search-engine ranking play)

Step 2: Scour through your blog’s archives, and find your best content around that keyphrase you’d like to rank for. Write those links down, and proceed on…

Step 3: Prepare a persuasive headline that encourages people to read your resource page. Don’t just use your keyphrase. Use a real headline.

Step 4: Craft compelling copy to introduce people to your resource page. In general, you want to talk about a potential problem, and position your hand-selected articles as the solution.

Step 5: Actually create the WordPress page, and paste your headline, introductory contenet, and links to your articles in the page.

Step 6: Change the permalink of your page to match the keyphrase you’d like to rank for. You have this option right below the headline option in the WordPress editor.

Step 7: Press publish.

So, again, I ask you…

What’s holding you back from creating resource pages now? :-)

About the Author: Derek Halpern ran marketing at DIYthemes, and is the founder of Social Triggers. To get more tips on how to be confident, sign up to his list here.

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{ 37 comments }

Avinash D'Souza

Thanks for this Derek, it’s a lot clearer when you explain it like this!

Derek Halpern

Perfect. That’s what I was going for.

Marelis

Great info! Thanks again!
Now I think that what’s holding me back from creating my own resource pages it to have more content in my site. In a couple of months I might be able to have some nice resource pages!

Derek Halpern

Awesome Marelis. Don’t forget to do them. It’s important. But remember, you only need 3-4 articles on a resource page.

Marelis

Humm, good to know!
Thank you, Derek.

Kane at Hood Web Management

Hey Derek,

Can you explain why you prefer to use a landing page as opposed to a standard page?

Danny Cruz

Ha! This could’ve not come at a better time! I’ve been on a roll about a certain narrow topic on one of my sites. I have 3-4 articles already abou tit (with video! -hint) and it’s time to link those up into a resource page. Thanks Derek!

Derek Halpern

You’re welcome Danny.

When you whip it together, share it here.

Danny Cruz

Cool. I’ll do that. One of the posts for the resource releases tonight… But I can put it all together after and any new parts can be added later on. -D

Danny Cruz

Hi Derek, I finally put the resource page together! It’s 75% of what I want it to be… It’s still missing video, more article links and an email opt-in form. But it’s a start! See it here:

http://floatways.com/sunglasses-guide/

Mike Macias

Thanks for the article. Im going to try this out, but first I wanted to get your thoughts…

Right now I am doing a phone review which will consist of multiple articles, not more than four or five. I have it under a “reviews” category and tagged “n9 review” but no resource page. Now I’m thinking I should make a resource page for this review. What do you think?

Derek Halpern

I think it could work. It’s always worth testing.

Mr. G

Hi Derek,

My answer… ntohing at all! I’ve already made two of them and I concurr: they work! Some numbers if you allow me…

I have a couple of banners in my front page for the “buckets”. They have good convertion rates (for what my numbers are, of course): 3% and 5%

I created them by the forst week of Octobre and they are already in the top 10 of visited content for the month.

In Aweber, the covnersion rate for the forms in each “bucket” is around 3%. I don’t have big numbers so for my blog that is pretty good.

Thank you Derek for your help!

Derek Halpern

Awesome.

Glad you’er implementing this advice and seeing results. That’s what I like to hear.

Jai

I have seen some resource pages before but all of them were affiliate links pointing to tools and resources (services). They will be under the heading saying, tools i use, some of the services i use or something in that heading, but real useful content under resources page… ive not seen yet…

Debra Torres

Hey Derek, thanks again. I had no idea what a resource page was until reading here. After I read your def., it clicked. I’ve seen them before on other sites. What a great way to boost your rankings for that particular keyword phrase. My blog’s pretty new (started this summer), but I may be able to do something like this. Need to boost my rankings and this might just be the way.

Thanks!
Debra

mac

Derek, what’s stopping me is that I cannot get the Resource Page links to show up in my homepage sidebar… for some reason I cannot get Widget 2 to show, but Widget 1 does (as an opt-in box)

Help.

TravelinJones

I tried to make a resource page today on a popular topic on our blog — Visiting Alaska by Cruise Ship.

Here’s a link — comments welcome: http://www.travelingwiththejones.com/2011/10/18/visiting-alaska-by-cruise-ship-answers-to-your-6-top-questions/

Bruce Stewart

Thank you for this and now I will have to implement and yes I have been to lazy.

Jenn Hisir

It sounds great. I will try to figure it out in a less busy time. Thank you for all the information Derek.

Amy Knapp

Derek –
Thanks, this really is an interesting idea. I believe I am being a noob here, but it seems that the resource page should show up in navigation somewhere so that folks can get to it. I have a single page WP Thesis blog (connected to my website) and I would like to create a resource page of like articles. Does that “page” exist as a post, or do I actually create a second blog “page” for it?
Sorry if I’m being dense,
Amy

Johnny Brooks

Thank you for the help. I am trying everything possible to increase my SEO ranking.

David Egan

Hi Derek
Thanks very much for this article. I’ve been following your pieces avidly, and they have been incredibly useful. Will definitely re-think our resource pages after this, especially regarding keywords and permalinks. Please keep the articles coming! Best wishes from Ireland…
David

Julieanne van Zyl

Wonderful advice Derek, and especially regarding the copywriting. I think some bloggers are confused about resource pages – they do them all for SEO, but the visitors should come first. After all, the more people who visit the resource page, the better they will be seen on search engines anyway.

Regards from Julieanne

Sherryl Perry

This makes a lot of sense Derek and following your “roadmap”, it shouldn’t take long to do either. I can already think of a couple of topics that I can do this with. I always appreciate quick and easy tips like this to help optimize my site.

Ted Jee

Thanks Derek for such a great piece of article, am always amazed at the quality of stuff you put out.

Linette Singleton

A nonprofit or small business could also use a resource page as a Media Center to highlight their press releases and media alerts which, of course, can be set up as individual posts.

Linette Singleton

Wow! Why would you remove the website link from my – or anyone’s, for that matter – comment? Did it ever occur to you that we might be in the process of creating new websites using a recommended DIYTheme? I wouldn’t have any other reason to be subscribed to your emails. Given this boneheaded move, I’ll be looking for a new theme.

Nanette

What is the best way to actually code these types of pages, especially if one is planning on having a few.

Should all the content go in the customfunctions file? I would love a tutorial on actually building one of these pages, code and all.

Kravlady

Thanks for the page! It’s very useful! I was just wondering about something. I read somewhere that static pages aren’t as good for SEO ranking as more ‘dynamic’ blog posts. Does it matter if you make a resource ‘ page’ on a page or in a blog post? (Which you then link to in the navigation)?

Lucas

I read this post, was immediately convinced, and just created my first insanely useful resource page. Thanks!!

Sreejesh @techgyo

Every line of this post was worth ready. Resource page helps new readers find the best stuff to read, I think every blog should focus on this.

Liat

This was such a clear explanation. Nothing’s stopping me now! Thank you!

Teo Coach

Hi D!
Ive searched for this topic for about a month on your blog and never found it. Ive searched on social triggers, thats why never found it. I had some idea of Resource pages tx to an email of you about 2 months ago but lost it… Jmmmm YES! I have read it now. Perfect. I will create a couple of Resource pages in my web site/blog…
But… I dont agree 100% of why these Resource pages are awesome.
In bullet # 1 -You say :
1. Help you rank higher in search engines for specific keyphrases

Do you really believe it? Im a SEO and according to my best knowledge if we consider any given Resource Pages only has aprox 200 hundred words as in your page -Increase Online Sells example-, its not juicy enought for Google.

Please give feedback on this… I would like to learn more. Google likes 450+ words pages or posts.

I cannot agree more in # 2… Improving usability of the site :)
In the third one… Let me see how it converts ;)

Lots to do know to build a landing page due to the _underscore mistake…
Ufff I will do my best to get it running.

Thanks Derek :) YOU are AWESOME!

P/d – Expect an answer from you or any collaborator.

P/d – Loved the video with Flynn. That gave me the key to finally reach the Resource Page Blog. Clap clap

Gregg Eppleman

Derek,
Do you have an instructional information on the use of microformat we can have, and how to add it to Thesis? Thanks in advance.

Brad Aldrich

Derek,
For your resource page would you recommend using links that open in a new window or the same?

Karen Highland

I’ve been counting on Category pages for this type of thing, but now I see there is so much more power in a resource page. Thanks very much. Now to create…