I’ll admit it: I’m addicted to speed.
No, not the psychostimulant; I’m talking about website speed.
I’m not alone, either. Google recently announced that they consider website speed when determining search engine rankings.
Oh, did I mention that a slow website can literally kill your revenue stream? Check out what the experts at websiteoptimization.com have to say about the topic:
Google found that moving from a 10-result page loading in 0.4 seconds to a 30-result page loading in 0.9 seconds decreased traffic and ad revenues by 20% (Linden 2006). When the home page of Google Maps was reduced from 100KB to 70-80KB, traffic went up 10% in the first week, and an additional 25% in the following three weeks (Farber 2006).
Tests at Amazon revealed similar results: every 100 ms increase in load time of Amazon.com decreased sales by 1%. (Kohavi and Longbotham 2007).
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It’s quite clear. Everyone hates slow websites. The question is, how can you make your WordPress website faster? Keep reading and I’ll show you how you can take proactive steps towards speeding up your site.