Typography is a big deal. After all, it’s the vehicle that conveys the most important thing on any web page—the content.
On top of that, typography has significant subconscious effects on your site’s visitors. For example, the fonts you choose convey both an attitude and an aura about your site and what you have to offer.
Perhaps even more important, the size and spacing of your typography are directly responsible for the feeling your visitors will have as they dig in to read your content.
In the same way that a clean, open floor plan in a house produces “zen-like” feelings in its inhabitants, properly sized and spaced typography can produce those same feelings in your site’s visitors.
With this in mind, the question becomes:
Does your typography produce positive emotions in your users and invite them to dig into your content, or is it holding you back and preventing you from resonating more strongly with your audience?
How Does Your Theme Handle Typography?
Thanks to a trend Thesis started way back in 2008, many premium themes now come with font options that give you some measure of control over your site’s typography.
But there’s a HUGE catch here.
Generally speaking, most themes ship with default typography settings that are at least semi acceptable.
However, if you change fonts or font sizes anywhere in your design, then you must also change associated line heights and spacing in order to maintain a precise mathematical balance.
This mathematical balance is responsible for producing the “zen-like” feeling (or its negative counterparts) in your site’s visitors.
No other theme makes these critical adjustments when you change fonts or font sizes away from the default settings.
Thesis, on the other hand, will adjust the typography and spacing of your entire layout whenever you change fonts or sizes, thereby ensuring a positive subconscious response in your visitors.
With Thesis, you needn’t fear any negative consequences when you experiment with different typographical settings on your site. We know you want to experiment with your design and find a unique combination that reflects you or your business.
And that’s why we’ve built Thesis to be both vigilant and intelligent when it comes to your typography.
Better still, all of our Thesis Skins are equipped with comprehensive golden ratio typography integration, so you can tweak your design with confidence.
You can create, experiment, and have fun, and Thesis will ensure that your customizations are as mathematically precise as the default settings that shipped with your Skin.
How awesome is that?